A rank you can audit
Higher stake, higher place. Equal stakes keep the earlier one ahead. No hidden score.
Public market for position
Buy the rank.
Measure the visits.
Defend the spot.
Plinth is where a company stakes real money for a public position — then gets the profile, the traffic record, and the right to take it back when someone passes them.
- Houses
- 21
- Staked
- $64,240
- Audience reserve
- 15%
What a stake buys
You are not paying to be typed into a list.
Four boards, one stake
A market stake stands on the global book and on your category, stage, and geography.
Visits in the open
Impressions, profile views, outbound clicks, and cost per click sit on the profile.
A card worth posting
Taking a rank writes a line you can put on X, LinkedIn, or Instagram without designing it.
Why companies spend again
The global lead gets expensive. A category lead does not have to.
- Week and month boards are separate competitions. Lifetime rank stays. The fresh board is often the cheapest #1.
- Trending orders the last 24 hours of market stakes, so a raise is visible the day it happens.
- Hot Zone is labeled sponsorship above the book. It does not buy rank, and it does not pretend to.
- When you are passed inside the top 25, Plinth tells you the exact amount to reclaim the spot.
Latest movement
Copperlane — Passed 1,000 outbound clicks.
4h ago
Copperlane — Passed 100 outbound clicks.
4h ago
Mainsail — Passed 100 outbound clicks.
4h ago
Arroyo — Passed 1,000 outbound clicks.
4h ago
The books, base case
A planning model, not a promise.
100 houses
$4,595
monthly gross
$3,753
after fees, reserve, fraud allowance, and cash costs
1,000 houses
$51,105
monthly gross
$41,511
after fees, reserve, fraud allowance, and cash costs
10,000 houses
$469,437
monthly gross
$353,585
after fees, reserve, fraud allowance, and cash costs
100,000 houses
$4,425,237
monthly gross
$3,472,657
after fees, reserve, fraud allowance, and cash costs
At 1,000 houses the base case carries about $51,105 of monthly transaction volume. Platform revenue equals that volume — Plinth pays no seller. Stripe is modeled at 2.9% + $0.30. Fifteen percent of net stake receipts is reserved to buy audience for the boards.
The minimum market stake is $25.
Below that, a card fee eats the placement. $25 is high enough to be a position and low enough to enter. Passing a lead costs a percentage of that lead, never a single dollar.